Core Ideology: whole-hearted production, advanced technique, people first, honest management, superior quality
Enterprise value: striving for sustainable development and management, creating opportunities for employees
Employing concept: respect intellectuals and make best use of various talents
Quality principle: customer first, market first, training esteemed, technique development
Management idea: standard management, continuous improvement and striving for excellence
Competition tenet: making effort to purse difference above competitors
Development concept: taking market requirement as guide
Technical innovation concept: technology is the root, and innovation is soul
Cooperation concept: win-win is based on superior quality and reputation
Enterprise spirit: health, hope, loyal, happy and mutual help
Existing concept: in peace prepare for war and no progress simply means regression
Brand target: create domestic first-level, international famous bath brand.