Preliminary survey of statistical data shows, although the domestic economic environment is relatively poor, dealers feel stress, but whether it is a second or three or four line, city, city of Pan home furnishing industry, 1/3 dealers have replaced the brand or brand to increase intentions. The findings also show that : due to the impact of market regulation, domestic Pan home furnishing industry in a second-tier city, affected small, in the three line of the city not affected, and the four line of the city ( including county ) not only was not affected, but rising market demand. Henan Shangqiu, Anhui Bozhou and Fuyang 3 three line city dealers survey also shows that, there are more than 1/3 dealers have replaced the brand or increase brand intent, and other domestic city comprehensive statistics similar (see a table one ), do not want to change the brand, increase the distribution about accounted for 6 into. There are 1 dealers although no comment, but many of them are actually change the brand, increase brand demand, but by the store level, operating area, local consumer brand awareness is not strong wait for an element to restrict, only the operators to maintain the status quo. These potential replacement demand, increase brand dealers, but due to various reasons, the time is not ripe and halt the troops and wait, when interviewed, also because of the fear of disclosure of the confidential information to competitors, so will be retained. This part is a potential demand for the dealer, its distribution is: one, the second city ( the provincial capital, a municipality directly under the central government ) -- three line city ( prefecture-level city, suburb city ( county ) -- four lines, suburban ) increased gradually, which the county level up, this is mainly because the county distributors is less, and the most small businesses operating, brand awareness is not strong, the product quality is not high, which sold on which, replacement, increase brand relatively not too difficult.